The pleasant bay of Kata, just a few minutes south of Karon Beach, entices and charms many visitors with its white sands and clear waters. Very popular with families, Kata is an all round favorite due to its spectacular palm-lined beach, great restaurants, lively but not raucous nightlife and varied accommodation options - all close to the beach. From May to October surfers flock to catch Kata's waves and from November to April the beach is alive with sun seekers.
Kata is split into two focal areas: Kata Centre, which is at the northern end close to Karon and Kata South, home to several resorts. Visitors will find an abundance of shops to browse in, from souvenir and ready-to-wear outlets, to 7-Elevens and local mini-marts, to name-brand fashion stores.
Kata Beach's 1.5km (1 mile) strip of golden sand is one of the most popular beaches in Phuket due to its combination of beauty, facilities and activities. Hundreds of people come each day to soak up the sun and swim. Often busy but never crowded, this beach is perfect in many ways.
During the north-east monsoon season (November to April) the warm sea is often as flat as a pancake, crystal clear and turquoise in color.
The south-west monsoon season (May to October) can make for slightly rougher swimming conditions, but it's this time of year that the surfers flock to enjoy the waves. Rarely do the red flags come out, and on the days they do you probably wouldn't want to go the beach anyway.
Late in the year as the waters turn calm, Kata Bay fills up with beautiful yachts which arrive from all over the region to compete in December's King's Cup Regatta, Asia's premier sailing event.